CB2 (Paperback)
  • CB2 (Paperback)
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CB2 (Paperback)

(author), (author)
£44.99
Paperback 352 Pages / Published: 05/03/2010
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Created through a 'student-tested, faculty-approved' review process with input from more than 175 students and instructors, "CB, Second Edition", provides a streamlined introduction to the core concepts and applications of contemporary consumer behavior. This engaging and accessible solution accommodates the diverse lifestyles of today's learners by providing a full suite of proven learning tools, including chapter-by-chapter study cards, interactive quizzes, downloadable flash cards, multimedia resources, and more, all in a convenient package at a value-based price.

Publisher: Cengage Learning, Inc
ISBN: 9780324829990
Number of pages: 352
Weight: 850 g
Dimensions: 274 x 214 x 20 mm
Edition: 2nd Revised edition

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