Case Studies in Marketing: The Indian Context (Paperback)R. Srinivasan (author)
- Publisher out of stock
These cases highlight the business environment of different companies, specifically from the point of view of competitiveness, product development, market strategies and international business. The facts and data are presented in a simple and easy-to-read style for better understanding.
The book is meant as an adjunct text for postgraduate students of management. Also, executives attending management and development programmes will also benefit from this title.
Publisher: Prentice-Hall of India Pvt.Ltd
Number of pages: 416
Dimensions: 241 x 160 mm
Edition: 6th Revised edition
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