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Case Studies in Marketing: The Indian Context (Paperback)
  • Case Studies in Marketing: The Indian Context (Paperback)

Case Studies in Marketing: The Indian Context (Paperback)

Paperback 416 Pages / Published: 30/08/2014
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Now in its sixth edition, this text provides cases that have been culled from the business world and drawn from authentic sources. In this revised edition, most of these cases studies have been thoroughly updated. Four new cases have also been included: the Indian retail industry; the Indian airline industry; Hindustan Unilever Limited; and the 3G Network in India.

These cases highlight the business environment of different companies, specifically from the point of view of competitiveness, product development, market strategies and international business. The facts and data are presented in a simple and easy-to-read style for better understanding.

The book is meant as an adjunct text for postgraduate students of management. Also, executives attending management and development programmes will also benefit from this title.

Publisher: Prentice-Hall of India Pvt.Ltd
ISBN: 9788120349964
Number of pages: 416
Dimensions: 241 x 160 mm
Edition: 6th Revised edition

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