• Sign In / Register
  • Help
  • Basket0
Carter G. Woodson: History, the Black Press, and Public Relations - Race, Rhetoric, and Media Series (Hardback)
  • Carter G. Woodson: History, the Black Press, and Public Relations - Race, Rhetoric, and Media Series (Hardback)
zoom

Carter G. Woodson: History, the Black Press, and Public Relations - Race, Rhetoric, and Media Series (Hardback)

(author)
£59.50
Hardback 192 Pages / Published: 30/08/2017
  • We can order this

Usually despatched within 2 weeks

  • This item has been added to your basket
This study reveals how historian Carter G. Woodson (1875-1950) used the black press and modern public relations techniques to popularize black history during the first half of the twentieth century. Explanations for Woodson's success with the modern black history movement usually include his training, deep-rooted principles, and single-minded determination. Often overlooked, however, is Woodson's skillful use of newspapers in developing and executing a public education campaign built on truth, accuracy, fairness, and education. Burnis R. Morris explains how Woodson attracted mostly favorable news coverage for his history movement due to his deep understanding of the newspapers' business and editorial models as well as his public relations skills, which helped him merge the interests of the black press with his cause.

Woodson's publicity tactics, combined with access to the audiences granted him by the press, enabled him to drive the black history movement-particularly observance of Negro History Week and fundraising activities. Morris analyzes Woodson's periodicals, newspaper articles, letters, and other archived documents describing Woodson's partnership with the black press and his role as a publicist. This rarely explored side of Woodson, who was often called the "Father of Black History," reintroduces Woodson's lost image as a leading cultural icon who used his celebrity in multiple roles as an opinion journalist, newsmaker, and publicist of black history to bring veneration to a disrespected subject. During his active professional career, 1915-1950, Woodson merged his interests and the interests of the black newspapers. His cause became their cause.

Publisher: University Press of Mississippi
ISBN: 9781496814074
Number of pages: 192
Dimensions: 229 x 152 mm


MEDIA REVIEWS

"Burnis Morris's work represents a breakthrough in taking Carter G. Woodson seriously as a personality and an institution builder. Most notably we learn how Woodson used the press to transform the Association for the Study of Negro Life and History into the force that reshaped the public celebration of Negro history and turned it into the most vibrant celebration of public history in America. A must-read for anyone who wants to understand Woodson and the celebration of American history."
--Daryl Michael Scott, professor of history at Howard University and editor of Carter G. Woodson's Appeal

You may also be interested in...

Ain't I a Woman
Added to basket
£18.99
Paperback
Autobiography of Malcolm X
Added to basket
Racial Conflict in Global Society
Added to basket
The Lost World Of The Kalahari
Added to basket
The World's War
Added to basket
£9.99
Paperback
The World Until Yesterday
Added to basket
Afro-Latino Voices
Added to basket
Empire of the Summer Moon
Added to basket
Orientalism
Added to basket
£10.99
Paperback
Don't Sleep, There are Snakes
Added to basket
Stolen Legacy
Added to basket
£12.99
Paperback
American Slavery
Added to basket
£12.99
Paperback
The Arabs
Added to basket
£14.99
Paperback
The Souls of Black Folk
Added to basket
The Comanche Empire
Added to basket
Exodus
Added to basket
£9.99
Paperback

Reviews

Please sign in to write a review

Your review has been submitted successfully.