Can I Change Your Mind?: The Craft and Art of Persuasive Writing (Paperback)
  • Can I Change Your Mind?: The Craft and Art of Persuasive Writing (Paperback)
zoom

Can I Change Your Mind?: The Craft and Art of Persuasive Writing (Paperback)

(author)
£9.99
Paperback 256 Pages / Published: 30/04/2007
  • In stock online

Usually dispatched within 24 hours

  • This item has been added to your basket
Your local Waterstones may have stock of this item. Please check by using Click & Collect
These days, we all need the ability to argue a case effectively in writing. Drawing on his long experience as a leading copywriter, Lindsay Camp shows how it's done-whether the 'end product' is a glossy magazine ad, a new business proposal, a page for the company website, or just a hasty email to your boss. Engaging, entertaining and-as you'd expect-highly persuasive, Can I Change Your Mind? will change the way you think about the words you use for ever. 'This is a cunning, masterly and hugely readable book. You'll learn at least as much from how he writes as from what he writes about-and that's saying a great deal.' Jeremy Bullmore (columnist for Campaign, Management Today and The Guardian) 'I hope it's read by every marketing manager, sales director, customer relations officer and chief executive in the land.' Jeremy Bullmore 'A masterpiece in persuasive writing.' Management Today, (September 2007)

Publisher: Bloomsbury Publishing PLC
ISBN: 9780713678499
Number of pages: 256
Weight: 278 g
Dimensions: 198 x 129 x 15 mm

You may also be interested in...

The Creative Writing Coursebook
Added to basket
Reading Like a Writer
Added to basket
Write a Novel in 10 Minutes a Day
Added to basket
New Oxford Rhyming Dictionary
Added to basket
A Creative Writing Handbook
Added to basket
Memoir Writing For Dummies
Added to basket
The Writer's Journey
Added to basket
The Art Of Character
Added to basket
The Road to Somewhere
Added to basket
Art Of Dramatic Writing
Added to basket
Writing Better Lyrics
Added to basket
Plot and Structure
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.