Can I Change Your Mind?: The Craft and Art of Persuasive Writing (Paperback)

'This is a cunning, masterly and hugely readable book. You'll learn at least as much from how he writes as from what he writes about - and that's saying a great deal.' Jeremy Bullmore (columnist for Campaign, Management Today, The Guardian) '...very persuasive. I hope it's read by every marketing manager, sales director, customer relations officer and chief executive in the land.' Jeremy Bullmore (in Market Leader) 'Lindsay Camp is a dangerous man, and this is a dangerous book. Behind that charming exterior lies the revolutionary thought that words can change people, organisations and the world. Whatever next? I know, he persuaded me, but...' John Simmons (author, We, Me, Them & It: How to Write Powerfully for Business) 'I would have described this book as educational, entertaining, compelling and persuasive but, having read it, I'd say it will liberate and transform your communication skills.' Ben Casey (University of Central Lancashire) 'This book applies to anyone who needs to write persuasively, be it in a speculative business letter, an advert, or a CV, but wants more than a set of templates. Camp coaches entertainingly through pitfalls and tips.' Publishing News (March 2007)