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Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management, 4th Edition (Paperback)
  • Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management, 4th Edition (Paperback)
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Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management, 4th Edition (Paperback)

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£18.00
Paperback 250 Pages / Published: 16/06/2010
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A lively, comprehensive exploration of modern political campaign management in the Internet age, based on real-world practices and results of the 2006 and 2008 campaigns.


* A complete chronology details the evolution of modern campaign management

* Illustrations throughout the text help bring topics to life

* Clear concept maps clarify various targeting techniques

* A bibliography of sources further the reader's study of political campaigning

Publisher: ABC-CLIO
ISBN: 9780313383434
Number of pages: 250
Weight: 431 g
Dimensions: 235 x 156 x 23 mm
Edition: 4th Revised edition

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