A lively, comprehensive exploration of modern political campaign management in the Internet age, based on real-world practices and results of the 2006 and 2008 campaigns.
* A complete chronology details the evolution of modern campaign management
* Illustrations throughout the text help bring topics to life
* Clear concept maps clarify various targeting techniques
* A bibliography of sources further the reader's study of political campaigning
Number of pages: 250
Weight: 431 g
Dimensions: 235 x 156 x 23 mm
Edition: 4th Revised edition
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