Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management - Praeger Series in Political Communication (Hardback)
  • Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management - Praeger Series in Political Communication (Hardback)
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Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management - Praeger Series in Political Communication (Hardback)

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£65.00
Hardback 256 Pages / Published: 01/05/2006
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With careful attention and hard work, average citizens can oversee sophisticated, state-of-the-art political campaigns. They will find no aid more valuable than this book. Shea and Burton cover all aspects of present-day political campaigns, from understanding the context of a particular campaign (national trends, the media market, demographic research, and so forth) to strategic thinking and specific voter contact techniques that work. The authors present a lively, up-to-date analysis, peppered with examples from national, state-level, and local campaigns.

Publisher: ABC-CLIO
ISBN: 9780275989033
Number of pages: 256
Weight: 531 g
Dimensions: 242 x 161 x 25 mm
Edition: 3rd Revised edition

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