Campaign Craft: The Strategies, Tactics and Art of Political Campaign Management - Praeger Series in Political Communication (Hardback)Daniel M. Shea
Hardback Published: 01/09/1996
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A comprehesive guide to the analysis of modern political campaign communication, which covers issues such as the context of a particular campaign, strategic thinking and specific voter contact techniques. Examples from national and state level campaigns are provided.
Publisher: Praeger Publishers Inc