Cambridge Marketing Handbook: Pricing Points - Cambridge Marketing Handbooks (Hardback)
  • Cambridge Marketing Handbook: Pricing Points - Cambridge Marketing Handbooks (Hardback)
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Cambridge Marketing Handbook: Pricing Points - Cambridge Marketing Handbooks (Hardback)

£12.99
Hardback 176 Pages / Published: 03/12/2013
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Pricing is an emotive and complex topic, demanding an understanding of a number of domains of business knowledge. In this accessible handbook we present practical information and tools to enable the reader to make important decisions knowledgably and confidently, and to explain these decisions to colleagues. The material has a strong Value theme throughout as every pricing decision should be taken within the context of customer value. Cambridge Marketing Handbook: Pricing Points explores essential knowledge and important theory on topics including value, economics, accounting and segmentation. It covers conventional and novel approaches to pricing (competition, cost, value-based and dynamic methods) with contemporary illustrations from B2B, B2C and B2B2C. Real company examples throughout the book are drawn from global consulting practice with major enterprises and state of knowledge content from international conferences.

Publisher: Kogan Page Ltd
ISBN: 9780749470739
Number of pages: 176
Weight: 251 g
Dimensions: 180 x 115 x 20 mm

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