Visit our Christmas Gift Finder
C-Scape: Conquer the Forces Changing Business Today (Hardback)
  • C-Scape: Conquer the Forces Changing Business Today (Hardback)
zoom

C-Scape: Conquer the Forces Changing Business Today (Hardback)

(author)
£18.99
Hardback 256 Pages / Published: 20/11/2010
  • Out of stock

This product is currently unavailable.

  • This item has been added to your basket

"[Larry Kramer's] MarketWatch.com is not just my favorite business website, it's my personal homepage." -Warren Buffett

"[Larry Kramer] is the toughest and most ethical foe imaginable. His observations reflect a deep understanding of how the media works and what consumers want." -Jim Cramer

From Larry Kramer, the founder of MarketWatch.com and former president of CBS Digital Media, comes a bold, pioneering report on what businesses must do to survive and thrive in the digital media revolution. Using case studies of companies such as Apple, Procter & Gamble, Netflix, and GE, Kramer not only draws a clear map of twenty-first century commerce, but charts the way forward. Readers wondering how to implement digital-age business strategies like those found in Clay Shirky's Here Comes Everybody, Chris Anderson's The Long Tail, or Jeff Jarvis' What Would Google Do, look no further than Kramer's groundbreaking C-Scape.

Publisher: HarperCollins Publishers Inc
ISBN: 9780061984976
Number of pages: 256
Weight: 420 g
Dimensions: 229 x 152 x 23 mm

You may also be interested in...

Switch
Added to basket
£9.99
Paperback
25 Need-To-Know Strategy Tools
Added to basket
Business Analysis Techniques
Added to basket
How Life Imitates Chess
Added to basket
Strategic Thinking
Added to basket
£16.99
Paperback
Key Person of Influence
Added to basket
The McKinsey Way
Added to basket
Growth Hacker Marketing
Added to basket
The Secret Club That Runs the World
Added to basket
Lean Thinking
Added to basket
£7.00
Paperback
Key MBA Models
Added to basket
£29.99
Paperback
How to Think Strategically
Added to basket
The Concise 33 Strategies of War
Added to basket

Please sign in to write a review

Your review has been submitted successfully.