Buyer/Consumer Information Processing (Paperback)
  • Buyer/Consumer Information Processing (Paperback)
zoom

Buyer/Consumer Information Processing (Paperback)

(editor)
£62.50
Paperback 434 Pages / Published: 30/01/2011
  • We can order this

Usually dispatched within 3 weeks

  • This item has been added to your basket
This volume, the first to deal with the study of consumers' and buyers' mental processing of information prior to choice, brings together thirty-one marketing specialists from industry and various universities. Their diverse and valuable contributions in the general areas of information search, initial processing, and central processing do much to advance a relatively new field of marketing study. New directions for needed research are also indicated.

A UNC Press Enduring Edition -- UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print. These editions are published unaltered from the original, and are presented in affordable paperback formats, bringing readers both historical and cultural value.

Publisher: The University of North Carolina Press
ISBN: 9780807896891
Number of pages: 434
Weight: 640 g
Dimensions: 235 x 156 x 25 mm
Edition: New edition

You may also be interested in...

Why We Buy
Added to basket
£11.43
Paperback
Herd
Added to basket
£12.99
Paperback
Customer Analytics for Dummies
Added to basket
Consumerology
Added to basket
£12.99
Paperback
Winning at New Products
Added to basket
Stickier Marketing
Added to basket
£19.99
Paperback
Mastering Services Pricing
Added to basket
POWERLINES
Added to basket
£18.99
Book
Contagious
Added to basket
£8.99
Paperback
Hooked
Added to basket
£12.99
Hardback
Trend Forecaster's Handbook
Added to basket
Business to Business Marketing
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.