Your Waterstones card is changing, introducing...
  • BUSN 4
Mixed media product 320 Pages / Published: 01/03/2011
  • We can order this

Usually despatched within 1 week

  • This item has been added to your basket
Discover the vibrant energy and challenging excitement found in business today within the engaging and accessible pages of Kelly/McGowen's BUSN4. Designed specifically for today's learners, BUSN4 promises to keep the reader turning page after page with a streamlined, riveting design that presents all of the core Introduction to Business topics in only seventeen succinct chapters, including a unique chapter on Business Communications. Much more than just another textbook, BUSN4 directly connects today's reader with what's happening in business today and how it will affect them, whether they are a business major or have other plans. This fourth edition provides a more reader-focused, less linear, proven learning model, still all at a reader-friendly price. Written by long-time business instructors and developed with first-hand input from today's students, the eye-catching presentation focuses on the business principles most important to the learner's success with less reading, more visuals, and manageable chunks of information that ensure the reader understands the concepts on each page. Memorable examples from today relate the business topics to everyday life and career success. Numerous resources tightly integrated with the text, including, CoureMate, an interactive teaching and learning solution, and the latest news feeds, help sharpen business, study, and communication skills while keeping readers motivated and excited about business today.

Publisher: Cengage Learning, Inc
ISBN: 9781111221461
Number of pages: 320
Weight: 798 g
Dimensions: 246 x 189 x 20 mm
Edition: 4th edition

You may also be interested in...

An Introductory Guide to Business
Added to basket
GMAT Critical Reasoning
Added to basket
GMAT Reading Comprehension
Added to basket
CfE Higher Business Management Grade Booster
Added to basket
Business Studies For Dummies
Added to basket
How to Pass Higher Business Management
Added to basket
GMAT Sentence Correction
Added to basket
How to Pass Graduate Psychometric Tests
Added to basket
Passing your ITIL foundation exam
Added to basket
BTEC First in Business Revision Guide
Added to basket


Please sign in to write a review

Your review has been submitted successfully.