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Business to Business Marketing: United States Edition (Hardback)
  • Business to Business Marketing: United States Edition (Hardback)
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Business to Business Marketing: United States Edition (Hardback)

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£125.49
Hardback 552 Pages / Published: 17/08/2010
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A foundation in business-to-business marketing that emphasizes the dynamics of the marketplace.

Written from a highly practical perspective, Business to Business Marketing aims to help readers with limited marketing experience understand the concepts in business-to-business marketing. Overall, this text emphasizes the dynamic realities of the marketplace while reinforcing the most important principles and practices that readers need to know.

Publisher: Pearson Education (US)
ISBN: 9780136058281
Number of pages: 552
Weight: 990 g
Dimensions: 231 x 184 x 24 mm

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