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Business to Business Marketing Management: A Global Perspective (Paperback)
  • Business to Business Marketing Management: A Global Perspective (Paperback)
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Business to Business Marketing Management: A Global Perspective (Paperback)

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£49.99
Paperback 404 Pages / Published: 04/11/2004
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This pioneering new text covers current theories on business-to-business marketing from a global standpoint. It covers current theory from a practical viewpoint and includes market entry strategies trade fairs, reputation management and corporate communications. It looks at selling and marketing between organisations, companies,

Publisher: Bloomsbury Publishing PLC
ISBN: 9781844800018
Number of pages: 404
Weight: 1044 g
Dimensions: 269 x 218 x 18 mm

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