Visit our Christmas Gift Finder
Business Research Through Argument (Hardback)
  • Business Research Through Argument (Hardback)
zoom

Business Research Through Argument (Hardback)

(author)
£109.99
Hardback 152 Pages / Published: 30/11/1995
  • We can order this

Usually dispatched within 3 weeks

  • This item has been added to your basket
This book suggests that business research, in the collection, analysis, and communication of evidence, will benefit from explicit acceptance of research as argumentation. Argumentation is the process of compiling an argument through selection and organization of the relevant evidence.
Recently, business research methods books have placed too much emphasis on the scientific method as brute empiricism, using only large sample statistical testing and demanding prediction through retesting old theories. Especially with regard to the study of human activity, there is now much evidence that there is not one special scientific method.
This book argues that all types of empirical data, including statistics and personal experiences, be accepted as data, but that it is essential that these observations be explained. This book will provide researchers and postgraduate business students with a strategy for conducting research that encourages thought, provides a way of critically perceiving previous research, as well as suggesting a logical structure for communicating their research.

Publisher: Springer
ISBN: 9780792396161
Number of pages: 152
Weight: 930 g
Dimensions: 235 x 155 x 11 mm
Edition: 1996 ed.


MEDIA REVIEWS
`Metcalfe's book is an excellent reference for those students having difficulty getting their research started. By orientating the researchers' mind to what they really want to say and how they are going to say it, Metcalfe provides them with the confidence to venture into such areas. In terms of recommending a research methods text to new researchers, Business Research Through Argument by Mike Metcalfe represents a very safe choice.'
Prometheus, 17:4 (1999)

You may also be interested in...

How To Deal With Difficult People
Added to basket
Business Model Generation
Added to basket
Craft, Show & Sell
Added to basket
£12.99
Paperback
Mastery
Added to basket
£15.99
Paperback
Business Analysis
Added to basket
£39.99
Paperback
What Money Can't Buy
Added to basket
What You See Is What You Get
Added to basket
Getting to Yes
Added to basket
£9.99
Paperback
Starting a Business for Dummies for Dummies 4E UK
Added to basket
The Obstacle is the Way
Added to basket
Barbarians At The Gate
Added to basket
Losing My Virginity
Added to basket
£12.99   £9.49
Paperback
The Challenger Sale
Added to basket
How Google Works
Added to basket
£10.99
Paperback
The Personal MBA
Added to basket
£12.99
Paperback

Please sign in to write a review

Your review has been submitted successfully.