Business Planning Pocketbook (Paperback)Neil Russell-Jones
Paperback Published: 15/10/2009
- Not available
A new edition, "The Business Planning Pocketbook" explains what issues to address, how to write a business plan, what questions to ask, how much detail to include and the time-frame to adopt. In the chapter on planning theory the author identifies eight different planning styles, followed in the next chapter with a description of the seven stages of the planning process. In his summary the author says: 'A plan is a statement of what you intend to achieve, how, when and with what resources'. A complex subject made simple. About the author Neil Russell-Jones is widely published, speaks internationally, lectures and is a special advisor for the Prince's Youth Business Trust. In the "Management Pocketbooks Series" he has also written books on decision-making, strategy, managing change and marketing.
Publisher: Management Pocketbooks
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