Business Planning for New Ventures: A guide for start-ups and new innovations (Hardback)David Butler (author)
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Starting a new business takes a lot of energy and organization. The failure rate is alarmingly high and the task can look herculean at the outset. This new textbook provides a simple guide to help plan a successful new business, taking entrepreneurs and students through the steps required to avoid pitfalls and get a business going.
Unlike most entrepreneurship textbooks, the author avoids dwelling on theories in favour of providing effective and practical guidance on how to start and manage a profitable business, with a focus on new ventures operating in high-growth, innovative sectors.
Written by an expert with experience in academia and business consulting, this concise textbook will be valuable reading for students of entrepreneurship, new ventures and small business. The practical focus of the book means that it will be useful both for students in the classroom and for entrepreneurs wanting to start a new business.
Publisher: Taylor & Francis Ltd
Number of pages: 274
Weight: 522 g
Dimensions: 235 x 159 x 20 mm
Ken Nelson, CEO LEDCOM Ltd, Northern Ireland, Holder of the Queen's Award for Enterprise Promotion, Past Chairman of Enterprise Northern Ireland, UK
'This book provides a useful focus on the start-up process from the perspective of technology-based and high-growth potential start-ups. It unpacks both the activities undertaken by such businesses and the associated development needs and requirements. As such, it will be of interest to both students on entrepreneurship and business start-up programmes, as it complements existing texts on new venture creation.'
Leigh Sear, Chief Executive of SFEDI Solutions and Principal Lecturer in Enterprise Development, Anglia Ruskin University, UK
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