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Business Marketing: Connecting Strategy, Relationships and Learning (Paperback)
  • Business Marketing: Connecting Strategy, Relationships and Learning (Paperback)
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Business Marketing: Connecting Strategy, Relationships and Learning (Paperback)

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£31.99
Paperback 704 Pages / Published: 01/12/1999
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An introduction to the concepts of marketing to businesses. Written from a learning organization perspective, it stresses the importance of building relationships with customers, and material from all business disciplines is integrated throughout to enable students to practice business marketing.

Publisher: McGraw-Hill Education - Europe
ISBN: 9780071162005
Number of pages: 704
Weight: 1320 g

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