Business Marketing Management: B2B, International Edition (Paperback)
  • Business Marketing Management: B2B, International Edition (Paperback)
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Business Marketing Management: B2B, International Edition (Paperback)

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£62.99
Paperback 688 Pages / Published: 30/05/2009
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Emerging trends are changing today's business marketing. Are you ready to compete? BUSINESS MARKETING MANAGEMENT, 10e, INTERNATIONAL EDITION takes you inside the world of business marketing experts, showing you what you need to know to be successful. The textbook highlights the similarities between consumer goods and business-to-business marketing, presents a managerial rather than a descriptive treatment of business marketing, and reflects the growing body of literature and emerging trends in business marketing practice. Each chapter provides an overview, key concepts, and a summary to make it easy to review for tests.

Publisher: Cengage Learning, Inc
ISBN: 9780324581638
Number of pages: 688
Weight: 1230 g
Dimensions: 251 x 201 x 28 mm
Edition: 10th edition

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