Business Marketing Management: A Strategic View of Industrial and Organizational Markets (Hardback)
  • Business Marketing Management: A Strategic View of Industrial and Organizational Markets (Hardback)
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Business Marketing Management: A Strategic View of Industrial and Organizational Markets (Hardback)

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£49.99
Hardback Published: 18/04/2003
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Providing a complete treatment of business-to-business marketing, this text captures and integrates developments in market analysis, relationship management, supply chain management, marketing strategy development and electronic commerce.

Publisher: Cengage Learning, Inc
ISBN: 9780324190434
Weight: 1497 g
Dimensions: 254 x 204 x 32 mm
Edition: 8th Revised edition

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