Visit our Christmas Gift Finder
Business Marketing: Connecting Strategy, Relationships, and Learning (Int'l Ed) (Paperback)
  • Business Marketing: Connecting Strategy, Relationships, and Learning (Int'l Ed) (Paperback)
zoom

Business Marketing: Connecting Strategy, Relationships, and Learning (Int'l Ed) (Paperback)

(author), (author)
£59.99
Paperback 736 Pages / Published: 16/06/2008
  • Not available

This product is currently unavailable.

  • This item has been added to your basket
Business Marketing, 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management.

Publisher: McGraw-Hill Education - Europe
ISBN: 9780071263436
Number of pages: 736
Weight: 1 g
Dimensions: 255 x 202 x 24 mm
Edition: 4th edition

You may also be interested in...

Contagious
Added to basket
£8.99
Paperback
Build a Brand in 30 Days
Added to basket
Do Purpose
Added to basket
£8.99
Paperback
Web Marketing All-in-One For Dummies
Added to basket
Raving Fans!
Added to basket
£8.99
Paperback
Growth Hacker Marketing
Added to basket
Key Person of Influence
Added to basket
Sales for Non-Salespeople
Added to basket
Brand Leadership
Added to basket
£9.99
Paperback
Life's A Pitch
Added to basket
The Sell
Added to basket
£14.99
Paperback
Hegarty on Creativity
Added to basket
Marketing For Dummies
Added to basket
The Sales Bible, New Edition
Added to basket

Please sign in to write a review

Your review has been submitted successfully.