Business Communication: With access certificate and infotrac: Process and Product (Hardback)Mary Ellen Guffey (author)
Hardback Published: 11/09/2002
- Not available
Business Communication Interactive Text: Process and Product, 4th takes students through a well-developed, consistently applied process approach to communication that is combined with integrated, hands-on application of current and emerging business technologies. Students learn a process for solving future communication problems, and how to use Internet and electronic media to deliver their message, resulting in a tangible communication strategy they can use throughout their careers. Interactive Text combines the original textbook with rich multimedia, real-time updates, exercises, self-assessment tests, note-taking tools, and much more. This combination of print and online material provides students with active learning tools and tutorials, and helps instructors shorten preparation time and improve instruction. The Interactive Text offers a complete technology teaching solution that integrates all of the media together in one seamless package a no "assembly" is required. Business Communication Interactive Text consists of two components: a Print Companion and an Online Companion, seamlessly integrated to provide an easy-to-use teaching and learning experience. The Print Companion is a paperback textbook that includes the core content from the original textbook. All time-sensitive pedagogical features and materials at the end of chapters have been moved from the printed textbook to the Online Companion. The Online Companion provides a dedicated Web site featuring all of the core content from the Print Companion combined with integrated, interactive learning resources, self-assessment tests, note-taking features, and basic course-management tools that enable instructors to create andmanage a syllabus, track student self-assessment scores, broadcast notes to students, and send electronic messages to students.
Publisher: Cengage Learning, Inc
Weight: 953 g
Dimensions: 278 x 216 x 16 mm
Edition: 4th College edition
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