Business and Community: The Story of Corporate Social Responsibility in India (Hardback)Pushpa Sundar (author)
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- To enhance public knowledge, understanding and appreciation of what Indian business has contributed to society
- To enthuse the business community as a whole, especially the younger generation, by highlighting exemplary individualsmpanies in the history of Indian CSR
- To identify the factors which inhibit or encourage CSR so as to enable business and government to take appropriate action
Written in a simple, non-jargonistic language, it is easy to understand without being simplistic. Its extensive bibliography will be useful for further research.
Publisher: SAGE Publications India Pvt Ltd
Number of pages: 408
Weight: 850 g
Dimensions: 241 x 158 x 33 mm
The book discusses the aspect in lucid language backed by in-depth research. The author brings the chronicle up to date with astute depiction of history of relationship between business and society...the appendices of the book are treasury for research where it provides sound reference on historical aspect and brief sketches of CSR by a few companies. -- Abhigyan, Vol 31, April-June 2013
[The book] chronicles succinctly the fascinating story of India's business....A must-read for all managers, management students, faculty, and business and civil society leaders.-- The Business Standard, 2 May 2013
By tracing the course of business engagement with the community over one hundred and fifty years, the book provides a unique historical perspective of corporate citizenship in India.-- N R Narayana Murthy
It is well worth reading by all those who would shape the institutions business India needs for more inclusive growth driven by entrepreneurial energies.-- Arun Maira
Pushpa Sundar is well qualified to provide a holistic perspective on the various issues concerning CSR today, and has done so admirably in this book.-- M V Subbiah
[The book] provides a unique historical perspective of corporate citizenship in India...an easy-to-read, jargon-free hardbound volume.... Deals extensively with CSR challenges...essentially a historical narrative written with an objective to enhance knowledge, understanding and appreciation of what business can contribute to society...a work of deep insight and sound scholarship...a sound understanding of CSR and its importance in doing business in the modern world.-- Economic & Political Weekly
This book highlights the critical issues...lucid language packed with indepth research.... Brings new realms to discussion of CSR, a true novelty...the appendices of the book are treasury for research where it provides sound reference on historical aspect and brief sketches of CSR by a few companies.
The book deals extensively with CSR challenges both generic and those from issues which have become sites of conflict...written with an objective to enhance knowledge, understanding and appreciation of what business can contribute to society. It is a work of deep insight and sound scholarship...anyone reading it would not just emerge empowered with a wealth of knowledge but a sound understanding of CSR
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