Bus Marketing Management 9e (Book)
  • Bus Marketing Management 9e (Book)
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Bus Marketing Management 9e (Book)

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£42.99
Book 658 Pages / Published: 27/06/2006
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Emerging trends are changing today's business marketing. Are you ready to compete? BUSINESS MARKETING MANAGEMENT takes you inside the world of business marketing experts, showing you what you need to know to be successful. The textbook highlights the similarities between consumer goods and business-to-business marketing; presents a managerial rather than a descriptive treatment of business marketing; and reflects the growing body of literature and emerging trends in business marketing practice. Each chapter provides an overview, key concepts, and a summary to make it easy to review for tests.

Publisher: Cengage Learning, Inc
ISBN: 9780324316858
Number of pages: 658
Weight: 1456 g
Dimensions: 257 x 212 x 30 mm
Edition: 9th Revised edition

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