BUNDLE: Potter: Media Literacy 7e + Sullivan: Media Audiences
  • BUNDLE: Potter: Media Literacy 7e + Sullivan: Media Audiences
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BUNDLE: Potter: Media Literacy 7e + Sullivan: Media Audiences

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£74.00
Mixed media product Published: 31/01/2014
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We offer these texts bundled together at a discount for your students!


W. James Potter, Media Literacy,Seventh Edition
In this media-saturated world, we must learn how to navigate through the overwhelming flood of information so that we can avoid the risks and maximize its potential to help us. Media Literacy, Seventh Edition shows you how. Drawing from thousands of media literature studies, author W. James Potter explores the key components to understanding the fascinating world of mass media. In this thoroughly updated and revised edition, Potter presents numerous examples and facts to help you understand how the media operate, how they attract your attention, and how they influence you. Each chapter concludes with a set of exercises to help you apply the chapter material to everyday life and engage in a step-by-step process to increase your level of media literacy.
John L. Sullivan, Media Audiences: Effects, Users, Institutions, and Power
Whether we are watching TV, surfing the Internet, listening to our iPods, or reading a novel, we are all engaged with media as a member of an audience. Despite the widespread use of this term in our popular culture, the meaning of "audience" is complex, and it has undergone significant historical shifts as new forms of mediated communication have developed from print, telegraphy, and radio to film, television, and the Internet. Media Audiences explores the concept of media audiences from four broad perspectives: as "victims" of mass media, as market constructions and commodities, as users of media, and as producers and subcultures of mass media. The goal of the text is for students to be able to think critically about the role and status of media audiences in contemporary society, reflecting on their relative power in relation to institutional media producers.

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Publisher: SAGE Publications Inc
ISBN: 9781483349749

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