Building Successful Online Communities: Evidence-Based Social Design - The MIT Press (Hardback)Robert E. Kraut (author), Paul Resnick (author), Sara Kiesler (with), Moira Burke (with), Yan Chen (with), Niki Kittur (with), Joseph Konstan (with), Yuqing Ren (with), John Riedl (with)
Hardback 328 Pages / Published: 23/03/2012
- Not available
How insights from the social sciences, including social psychology and economics, can improve the design of online communities. Online communities are among the most popular destinations on the Internet, but not all online communities are equally successful. For every flourishing Facebook, there is a moribund Friendster-not to mention the scores of smaller social networking sites that never attracted enough members to be viable. This book offers lessons from theory and empirical research in the social sciences that can help improve the design of online communities. The authors draw on the literature in psychology, economics, and other social sciences, as well as their own research, translating general findings into useful design claims. They explain, for example, how to encourage information contributions based on the theory of public goods, and how to build members' commitment based on theories of interpersonal bond formation. For each design claim, they offer supporting evidence from theory, experiments, or observational studies.
Publisher: MIT Press Ltd
Number of pages: 328
Weight: 680 g
Dimensions: 229 x 178 x 21 mm
You may also be interested in...
Please sign in to write a review
Simply reserve online and pay at the counter when you collect. Available in shop from just two hours, subject to availability.
Thank you for your reservation
Your order is now being processed and we have sent a confirmation email to you at
When will my order be ready to collect?
Following the initial email, you will be contacted by the shop to confirm that your item is available for collection.
Call us on or send us an email at
Unfortunately there has been a problem with your order
Please try again or alternatively you can contact your chosen shop on or send us an email at