No matter what your organization sells, a well-executed commerce solution can extend your business globally, boost profitability, and help you seize new opportunities faster. Drawing from their extensive, in-the-field experience, online business experts Clayton Peddy and Derek Armentrout teach you to quickly build and deploy a scalable, high-performance site using Commerce Server 2002. They detail how to customize your own solution-incorporating components such as a product catalog, a shopping cart, user profiles, content management, and data-warehousing and analysis capabilities. You get focused, field-proven techniques and hands-on instruction-along with reusable Code Candy from real-world solutions.
Discover how to: * Determine the business and technical requirements for your site * Create and manage user profiles and implement authentication * Use Microsoft Content Management Server to manage page templates, images, product data, and other resources * Design product catalogs that are easy to use and manage * Build the browse, registration, and shopping cart pages * Exploit little-known pipeline capabilities, such as inventory calculation and third-party order processing * Capture and analyze data on user demographics and buying patterns * Create campaigns, promotions, and awards for targeted users * Manage site operations using the Business Desk modules * Test, stage, and launch your solution
Publisher: Microsoft Press,U.S.
Weight: 1000 g
Dimensions: 229 x 187 x 34 mm