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Building Brand Value the Playboy Way (Hardback)
  • Building Brand Value the Playboy Way (Hardback)
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Building Brand Value the Playboy Way (Hardback)

(author)
£54.99
Hardback 188 Pages / Published: 16/09/2009
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Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion.

Publisher: Palgrave Macmillan
ISBN: 9780230577893
Number of pages: 188
Weight: 484 g
Dimensions: 229 x 152 x 1 mm

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