Building Brand Experiences: A Practical Guide to Retaining Brand Relevance (Paperback)Dr Darren Coleman (author)
- In stock
Publisher: Kogan Page Ltd
Number of pages: 296
Weight: 455 g
Dimensions: 235 x 155 x 15 mm
"Creating meaningful, distinctive brand experiences is the key to business success for virtually all organizations. With Building Branding Experiences, Coleman offers a comprehensive and highly practical roadmap that illuminates and inspires. Following his principles and guidance will help firms design and deliver powerful brand experiences to ensure long-term relevance and profitability." * Kevin Lane Keller, Tuck School of Business at Dartmouth College *
"The book is an excellent all-in-one primer for today's digital entrepreneur. It contains a delightful guide full of case studies from different industries for those of us who want to widen their brand experience of our best companies." * Mert Dorman, Senior Vice President, Corporate Marketing & Distribution Channels, Turkish Airlines *
"Building a successful brand doesn't happen overnight! If you want insight on how to do this from conception to launch, strong performance in the market and reputation building - this is the book for you. Coleman provides real case situations, that make the messages clear and easily translated to real life experience. The approaches suggested are systematic and offer a great perspective." * Steve Profit, Global Sales & Marketing Director, Novo Nordisk Pharmatech A/S *
"An informative book packed with real-life and practical examples that clearly outline how adopting a holistic approach to building brand experiences improves business performance." * Colette Murad, Vice President, Senior Communications Manager, Barclays *
"Building compelling and cohesive brand experiences are key to brand retaining brand relevance. Coleman's book gives practitioners a powerful, insight-informed tool that will help build and leverage brand experiences. This is a must-read for senior marketing executives who want to realize the full potential brand experiences can deliver to their organization." * Professor George Christodoulides, Assistant Dean (Research), Head of Marketing Group and Professor of Marketing at Birkbeck, University of London *
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