
Building a Chain of Customers: Linking Business Functions to Create the World Class Company (Hardback)
Richard J. Schonberger (author)
£30.00
Hardback
260 Pages /
Published: 01/04/1990
- Not available
Building on two previous works, "Japanese Manufacturing Techniques" and "World Class Manufacturing" - the latter regarded by the prestigious journal "Quality Progress" as a "milestone in the second Industrial Revolution" - Richard Schonberger introduces a new concept. He argues that each of the four main business functions - design, manufacturing, accounting, and marketing - becomes a "customer" for the other three and that the many links between and within departments form a continuous "chain of customers" that extends to those who buy the product. Through hundreds of real company examples of the customer chain of action, Dr Schonberger shows how it quickens response rates, increases product quality, lowers costs, adds greater flexibility to change volume and product mix and takes sales away from the laggard competition.
Publisher: Simon & Schuster
ISBN: 9780029279915
Number of pages: 260
Weight: 1 g
Dimensions: 240 x 160 x 32 mm
You may also be interested in...
Please sign in to write a review
Sign In / Register
Not registered? CREATE AN ACCOUNTCREATE A plus ACCOUNT
Sign In
Download the Waterstones App
Would you like to proceed to the App store to download the Waterstones App?
Click & Collect
Reserve online, pay on collection.
Please note that owing to current COVID-19 restrictions, many of our shops are closed. Find out more by clicking here.
Please note that owing to current COVID-19 restrictions, many of our shops are closed. Find out more by clicking here.
Thank you for your reservation
Your order is now being processed and we have sent a confirmation email to you at
When will my order be ready to collect?
Following the initial email, you will be contacted by the shop to confirm that your item is available for collection.
Call us on or send us an email at
Unfortunately there has been a problem with your order
Please try again or alternatively you can contact your chosen shop on or send us an email at