Build a Brand in 30 Days: With Simon Middleton, The Brand Strategy Guru (Paperback)
  • Build a Brand in 30 Days: With Simon Middleton, The Brand Strategy Guru (Paperback)
zoom

Build a Brand in 30 Days: With Simon Middleton, The Brand Strategy Guru (Paperback)

(author)
£20.00
Paperback 368 Pages
Published: 13/04/2010
  • In stock

Usually dispatched within 2-3 working days

  • This item has been added to your basket

You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days.

Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work through the book is up to you, the result will be the same: an authentic, compelling, and highly distinctive brand that will attract and engage customers and fans. You will learn how to:

  • Establish your brand values and positioning
  • Get the all-important name right
  • Bring your brand to life
  • Turn your customers into your advocates
  • Manage your PR and use your marketing budget wisely
  • Inspire your staff to live the brand too
  • Deal with problems when something goes wrong

Branding isn't about funky logos and expensive advertising. Your brand is what your company means to the world. Getting that meaning right is the most important thing you can do in business.

'Passionate and persuasive, Simon Middleton has a natural instinct for uncovering the Wow! factor in every brand.' Dawn Gibbins MBE, Veuve Clicquot Business Woman of the Year and Star of Channel 4's The Secret Millionaire

Publisher: John Wiley and Sons Ltd
ISBN: 9781907312427
Number of pages: 368
Weight: 499 g
Dimensions: 208 x 170 x 18 mm


MEDIA REVIEWS

'...lays out [all] the right questions for anyone launching a brand.' (Director, June 2010).

You may also be interested in...

Growth Hacker Marketing
Added to basket
Life's A Pitch
Added to basket
Cashvertising
Added to basket
£14.99
Paperback
SPIN® -Selling
Added to basket
£25.99
Paperback
The Psychology of Selling
Added to basket
The Challenger Sale
Added to basket
Velocity
Added to basket
£16.99
Paperback
Marketing For Dummies
Added to basket
Do Purpose
Added to basket
£9.99
Paperback
The Luxury Strategy
Added to basket
Hug Your Customers
Added to basket
£12.99
Paperback
How Brands Grow
Added to basket
£24.99
Hardback
Hegarty on Creativity
Added to basket
Confessions Of An Advertising Man
Added to basket

Please sign in to write a review

Your review has been submitted successfully.

env: aptum
branch: