Broadcasting Modernity: Cuban Commercial Television, 1950-1960 - Console-ing Passions (Hardback)
  • Broadcasting Modernity: Cuban Commercial Television, 1950-1960 - Console-ing Passions (Hardback)
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Broadcasting Modernity: Cuban Commercial Television, 1950-1960 - Console-ing Passions (Hardback)

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£76.00
Hardback 264 Pages / Published: 31/03/2015
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The birth and development of commercial television in Cuba in the 1950s occurred alongside political and social turmoil. In this period of dramatic swings encompassing democracy, a coup, a dictatorship, and a revolution, television functioned as a beacon and promoter of Cuba's identity as a modern nation. In Broadcasting Modernity, television historian Yeidy M. Rivero shows how television owners, regulatory entities, critics, and the state produced Cuban modernity for television. The Cuban television industry enabled different institutions to convey the nation's progress, democracy, economic abundance, high culture, education, morality, and decency. After nationalizing Cuban television, the state used it to advance Fidel Castro's project of creating a modern socialist country. As Cuba changed, television changed with it. Rivero not only demonstrates television's importance to Cuban cultural identity formation, she explains how the medium functions in society during times of radical political and social transformation.

Publisher: Duke University Press
ISBN: 9780822358596
Number of pages: 264
Weight: 476 g
Dimensions: 229 x 152 x 18 mm


MEDIA REVIEWS
"Rivero has written an important book, rich with new information and original insight. It is a welcome addition to the expanding scholarship on Cuba media studies." -- Louis A. Perez Jr. * American Historical Review *
"Yeidy M. Rivero's work is an important contribution to the study of television, modernity, identity, and politics in the second half of the twentieth century in Latin America and the Caribbean.... [T]his is a book of impeccable quality whose content will generate great interest." -- Fernando Purcell * Hispanic American Historical Review *
"Yeidy M. Rivera's Broadcasting Modernity is a much-needed analysis of Latin American television during this time. The author's highly researched analysis provides a unique perspective on the development of Cuban television." -- Nathan Widener * North Carolina Association of Historians *
"Broadcasting Modernity is an important, well-written and researched book, highly recommended reading for Cuba and media scholars alike." -- Christine Ehrick * Journal of Latin American Studies *
"[Rivero's] well-grounded and theoretically sophisticated work raises crucial academic and political issues such as the corrosive effects of state censorship on cultural creativity; the competition between the commercial and educational functions of the mass media; and the ideological clashes among various sectors of the population as they seek to define and control the media." -- Jorge Duany * Cuba Counterpoints *
"A fascinating insight into the role of television in shaping Cuban identity and visions of modernity that offers a way to examine broader theoretical questions about how this medium functions in society during times of radical and social transformation." -- Gavin O'Toole * Latin American Review of Books *
"Rivero succeeds in developing a complex, fluid, and readable account of the emergence and evolution of television in Cuba in a time of huge political and social transformations without falling into generalization and political dogmatism. Broadcasting Modernity is about the interweaving of modernity and television, yet its reach goes beyond Cuba; it encourages the reader to reflect on how television is shaped by the outside world, but more significantly, how it served (and still does in certain parts of the world) to stage our everyday life." -- Alexandrine Boudreault-Fournier * Canadian Journal of History *

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