Brilliant Marketing Plans: What to know and do to make a successful plan - Brilliant Business (Paperback)
  • Brilliant Marketing Plans: What to know and do to make a successful plan - Brilliant Business (Paperback)
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Brilliant Marketing Plans: What to know and do to make a successful plan - Brilliant Business (Paperback)

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£12.99
Paperback 272 Pages / Published: 06/12/2011
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Provides a practical and project-based approach so you can put marketing plans into action quickly and effectively. Following a brief overview of the planning process, each chapter provides a self-contained guide to planning a specific marketing task, the range of plans included cover the most common challenges facing marketing teams in both consumer and business-to-business sectors. Includes templates and worked up marketing plans and is rigorous and thorough - equipping you with plans that really work.

Publisher: Pearson Education Limited
ISBN: 9780273756293
Number of pages: 272
Weight: 408 g
Dimensions: 184 x 211 x 18 mm

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