Bricks to Clicks: Why Some Brands Will Thrive in E-Commerce and Others Won't (Paperback)David Feinleib (author)
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Leveraging his first-hand knowledge as founder and CEO of Content Analytics, serial entrepreneur and author David Feinleib examines the threats and immense opportunity facing today's most valuable brands. He demonstrates how brands that want to succeed in the fiercely competitive environment of e-commerce must understand and embrace the four key elements that control how much is sold and by whom: algorithms, content, convenience, and execution.
What You'll Learn
Learn the best practices in e-commerce of the world's leading brands and how to:Make the transition from selling in-store to selling (and winning) onlineConduct online brand audits to pinpoint opportunities for improvement
Increase brand equity through high-quality content
Maximize onine sales by understanding the key metrics you need to measure and optimize
Who This Book Is For
Brand managers, shopper marketing professionals, e-commerce managers, and sales professionals at brands and manufacturers; buyers, category managers, and merchants at retailers; and agency and search engine marketing professionals looking to develop expertise in e-commerce so they can expand the work they do with their brand and retailer clients
Number of pages: 156
Weight: 2701 g
Dimensions: 235 x 155 x 9 mm
Edition: 1st ed.
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