Visit our Christmas Gift Finder
Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry (Paperback)
  • Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry (Paperback)
zoom

Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry (Paperback)

(author), (author)
£9.99
Paperback 320 Pages / Published: 06/03/2014
  • In stock online

Usually dispatched within 24 hours

  • This item has been added to your basket
Your local Waterstones may have stock of this item. Please check by using Click & Collect
LEGO is one of the world's best-loved and most familiar brands, adored by generations of children. What is less well known, though, is how close this iconic company came to total collapse in 2003. Brick by Brick is the compelling story of a Danish family-owned company that enjoyed decades of success before its inability to keep in step with a rapidly changing market brought it crashing to earth. It's also the story of an extraordinary recovery. As disaster stared them in the face, the management of LEGO embarked on an audacious and innovative plan to turn their fortunes around, and then painstakingly implemented it. Today, the company is riding high once again, and enjoying results that are the envy of their competitors. Granted unprecedented access to every part of the LEGO Group, David Robertson not only charts each twist in the company's story but explains precisely what went wrong and how it was fixed. His clear-sighted analysis will prove invaluable to all those who want to understand how companies can not only ride the storm of change, but benefit from it.

Publisher: Cornerstone
ISBN: 9781847941176
Number of pages: 320
Weight: 235 g
Dimensions: 198 x 129 x 21 mm


MEDIA REVIEWS
"The raw material he deals with is every bit as durable and grip-ping as Lego bricks. . .Robertson's take on Lego's success holds plenty of lessons for companies pondering how to remain innovative in a fast-changing world." * Financial Times *
"A nuanced and readable case study." * Wall Street Journal *

You may also be interested in...

Barbarians At The Gate
Added to basket
History of the Monotype Corporation
Added to basket
Battle of the Titans
Added to basket
Gentlemen Bankers
Added to basket
£15.95
Paperback
Masters of the Post
Added to basket
The House of Morgan
Added to basket
£16.99
Paperback
The Union-Castle Line
Added to basket
Rise and Fall of the Murdoch Empire
Added to basket
Hatching Twitter
Added to basket
£14.99
Paperback
Private Empire
Added to basket
£12.99
Paperback
The Firm
Added to basket
£10.99
Paperback
Off-Topic
Added to basket
£6.40
Paperback
The Facebook Effect
Added to basket
Black O
Added to basket
£24.95
Paperback
The Lean Machine
Added to basket

Please sign in to write a review

Your review has been submitted successfully.