Brewed in Japan: The Evolution of the Japanese Beer Industry (Paperback)
  • Brewed in Japan: The Evolution of the Japanese Beer Industry (Paperback)
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Brewed in Japan: The Evolution of the Japanese Beer Industry (Paperback)

(author)
£29.99
Paperback 316 Pages / Published: 01/07/2014
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Spanning the earliest attempts to brew beer to the recent popularity of local craft brews, Brewed in Japan presents the first English-language exploration of beer's steady rise to become the "beverage of the masses." Alexander underscores the highly receptive nature of Japanese consumers, who adopted and domesticated beer in just a few generations, despite its entirely foreign origins. He also sheds light on the various social, cultural, and financial influences that combined to make beer Japan's leading alcoholic beverage by the 1960s. Japan's beer market is now among the most complex on earth, and it continues to evolve. Visit the author's website at www.brewedinjapan.com.

Publisher: University of British Columbia Press
ISBN: 9780774825054
Number of pages: 316
Weight: 460 g
Dimensions: 229 x 152 mm

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