Breaking Through: Implementing Customer Focus in Enterprises (Hardback)Sandra Vandermerwe (author)
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Publisher: Palgrave USA
Number of pages: 209
Weight: 440 g
Dimensions: 216 x 140 x 18 mm
Edition: 2004 ed.
'Brings together work with leading companies in the overlapping areas of strategy, marketing and innovation to provide a new, dynamic, model that helps implement greater customer focus within enterprises. Essentail reading for anyone concerned with these issues.' - Long Range Planning
'This is an interesting and well-written book that challenges many conventions.' - Professional Manager
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