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Breaking Through: Implementing Customer Focus in Enterprises (Hardback)
  • Breaking Through: Implementing Customer Focus in Enterprises (Hardback)
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Breaking Through: Implementing Customer Focus in Enterprises (Hardback)

(author)
£54.99
Hardback 209 Pages / Published: 04/06/2004
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In this book the author brings together distinctive and cutting edge work based upon her own research and work with leading companies in the overlapping areas of strategy, marketing and innovation to provide a new and dynamic model to implement customer focus in enterprizes. In an environment of falling margins the model shows how to increase value to customers and improve business results.

Publisher: Palgrave USA
ISBN: 9781403935038
Number of pages: 209
Weight: 440 g
Dimensions: 216 x 140 x 18 mm
Edition: 2004 ed.


MEDIA REVIEWS

'Brings together work with leading companies in the overlapping areas of strategy, marketing and innovation to provide a new, dynamic, model that helps implement greater customer focus within enterprises. Essentail reading for anyone concerned with these issues.' - Long Range Planning

'This is an interesting and well-written book that challenges many conventions.' - Professional Manager

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