The Wolf Hall trilogy concludes
Days : Hours : Minutes : Seconds
Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies (Paperback)
  • Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies (Paperback)
zoom

Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies (Paperback)

(editor)
£162.00
Paperback Published: 30/06/2019
  • We can order this

Usually dispatched within 3 weeks

  • This item has been added to your basket
One of the most challenging obstacles for many businesses in successfully reaching a global market stems from cultural and language barriers and the lack of a clear understanding of this issue. It is critical for businesses to understand these cultural and language barriers and how to face them through effective communications and cultural sensitivity. The companies that will thrive and see the most success are the ones whose employees communicate and collaborate effectively with customers, suppliers, and partners all over the world.

Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies provides both empirical and theoretical research focused on ways that business professionals and organizations are breaking down cultural and language barriers, integrating cultural sensitivity, and implementing cross-cultural management practices into their daily business practices. Featuring research on topics such as origin effects, consumption culture, and cross-cultural management, managers, consultants, academic researchers, practitioners, business educators, and advanced students in various disciplines will find the content within this publication to be beneficial.

Publisher: IGI Global
ISBN: 9781522594017
Dimensions: 279 x 216 mm

You may also be interested in...

The Trusted Advisor
Added to basket
Contagious
Added to basket
£9.99
Paperback
Mid-Century Ads
Added to basket
£15.00
Hardback
Perfect Pitch
Added to basket
£24.99
Hardback
Web Marketing All-in-One For Dummies
Added to basket
The Fire Engine That Disappeared
Added to basket
The 22 Immutable Laws Of Marketing
Added to basket
100 Ideas that Changed Advertising
Added to basket
The Challenger Sale
Added to basket
Life's A Pitch
Added to basket
Marketing For Dummies
Added to basket
Selling
Added to basket
DK
£5.99
Paperback
The Sell
Added to basket
£14.99
Paperback
Building Strong Brands
Added to basket

Please sign in to write a review

Your review has been submitted successfully.