Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies (Paperback)Mehdi Khosrow-Pour (editor)
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Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies provides both empirical and theoretical research focused on ways that business professionals and organizations are breaking down cultural and language barriers, integrating cultural sensitivity, and implementing cross-cultural management practices into their daily business practices. Featuring research on topics such as origin effects, consumption culture, and cross-cultural management, managers, consultants, academic researchers, practitioners, business educators, and advanced students in various disciplines will find the content within this publication to be beneficial.
Publisher: IGI Global
Number of pages: 364
Dimensions: 279 x 216 mm
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