
Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy (Paperback)
Martin Lindstrom (author)
£14.99
Paperback
288 Pages /
Published: 03/01/2012
- We can order this
Marketing visionary Martin Lindstrom has been on the front line of the branding for over twenty years. In Brandwashed, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned money.
Lindstrom reveals eye opening details such as how advertisers and marketers target children at an alarmingly young age (starting when they are still in the womb), what heterosexual men really think about when they see sexually provocative advertising, how marketers and retailers stoke the flames of public panic and capitalize on paranoia over diseases, extreme weather events, and food contamination scares. It also presents the first ever evidence to prove how addicted we are to our smartphones, and how certain companies (like the maker of a very popular lip balm), purposely adjust their formulas in order to make their products chemically addictive, and much, much more.
Brandwashed is a shocking insider's look at how today's global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy.
Publisher: Kogan Page Ltd
ISBN: 9780749465049
Number of pages: 288
Weight: 385 g
Dimensions: 235 x 156 x 22 mm
You may also be interested in...
“Marketing - A curse on humanity?”
There is some very scary stuff in here about how the marketing mind works and thinks! Read and learn and avoid marketing types!
Please sign in to write a review
Sign In / Register
Not registered? CREATE AN ACCOUNTCREATE A plus ACCOUNT
Sign In
Download the Waterstones App
Would you like to proceed to the App store to download the Waterstones App?
Click & Collect
Reserve online, pay on collection.
Please note that owing to current COVID-19 restrictions, many of our shops are closed. Find out more by clicking here.
Please note that owing to current COVID-19 restrictions, many of our shops are closed. Find out more by clicking here.
Thank you for your reservation
Your order is now being processed and we have sent a confirmation email to you at
When will my order be ready to collect?
Following the initial email, you will be contacted by the shop to confirm that your item is available for collection.
Call us on or send us an email at
Unfortunately there has been a problem with your order
Please try again or alternatively you can contact your chosen shop on or send us an email at