Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy (Paperback)Martin Lindstrom (author)
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Publisher: Kogan Page Ltd
Number of pages: 288
Weight: 385 g
Dimensions: 235 x 156 x 22 mm
"When the author of Freakonomics talks in such glowing terms about a book it's worth taking a peek. And Martin Lindstrom's Brandwashed certainly deserves it. It's an insiders guide to the sophisticated and cunning ways we are all manipulated on a daily basis by the global brands that want to part us from our pay packets. Lindstrom is a well-qualified guide to this maze of hidden persuasion." * British Airways Business Life Magazine *
"Lindstrom knows every trick going. This fascinating book follows how advertisers literally target everyone often using highly manipulative tactics to convince us to buy their products. An eye-opening read." * Star Magazine *
"After reading this book you will never feel the same after watching an ad again." * Healthy Magazine *
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