Branding: A Key Marketing Tool (Hardback)
  • Branding: A Key Marketing Tool (Hardback)
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Branding: A Key Marketing Tool (Hardback)

(editor)
£132.00
Hardback 220 Pages / Published: 18/11/1991
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Brands are among the most valuable assets of most of today's corporations. Brand names are the lingua franca of commerce. Branding is all about brands in both the packaged goods and the services industries - how to develop them, how to protect them, how to use them effectively. It combines the practical experience of marketing executives, trade mark lawyers, designers, advertising agents and others. It provides an international perspective on branding and is the first, authoritative book written on this increasingly important subject.

Publisher: Palgrave Macmillan
ISBN: 9780333560761
Number of pages: 220
Weight: 505 g
Dimensions: 235 x 155 x 19 mm
Edition: 2nd Revised edition

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