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Branding and Sustainable Competitive Advantage: Building Virtual Presence (Hardback)
  • Branding and Sustainable Competitive Advantage: Building Virtual Presence (Hardback)
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Branding and Sustainable Competitive Advantage: Building Virtual Presence (Hardback)

(editor), (editor)
£181.00
Hardback 294 Pages / Published: 30/11/2012
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Branding and Sustainable Competitive Advantage: Building Virtual Presence explores the processes involved in managing brands for long-term sustainable competitive advantage. Managers, professionals, and researchers will better understand the importance of consumers' perceptions in brand management, gain insight into the interface of positioning and branding, learn about the management of brands over time and in digital and virtual worlds, be able to name new products and brand extensions, and discover how marketers develop and apply strategies to position their brands.

Publisher: Business Science Reference
ISBN: 9781613501719
Number of pages: 294
Weight: 975 g
Dimensions: 280 x 216 x 17 mm

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