Branded Lives: The Production and Consumption of Meaning at Work (Hardback)
  • Branded Lives: The Production and Consumption of Meaning at Work (Hardback)
zoom

Branded Lives: The Production and Consumption of Meaning at Work (Hardback)

(editor), (editor), (editor)
£75.00
Hardback 224 Pages / Published: 31/08/2011
  • We can order this

Usually dispatched within 2 weeks

  • This item has been added to your basket
Branded Lives explores the increasingly popular concept of employee branding as a new form of employment relationship based on brand representation. In doing so it examines the ways in which the production and consumption of meaning at work are increasingly mediated by the brand. This insightful collection draws on qualitative empirical studies in a range of contexts to include services, retail and manufacturing organizations. The contributors explore the nuances of employee branding from various disciplinary standpoints such as: organization studies, marketing, human resource management and industrial relations. They take a critical perspective on work and organizations and document the lived experience of work and employment under branded conditions. In investigating the extent to which a variety of organizational strategies seek to mould workplace meanings and practices to further build and sustain brand value and the effectiveness of these in terms of employee responses, the authors question whether the attempt to `brand' workers' lives actually enhances or diminishes the meaning and experience of work. Based on in-depth qualitative, ethnographic and case study research this compendium will prove essential for researchers working within the general area of employment studies and specifically on branded employment and work. Students in marketing, human resource management and management as well as HR and marketing practitioners interested in employee branding will also find this book relevant and stimulating.

Publisher: Edward Elgar Publishing Ltd
ISBN: 9781849800921
Number of pages: 224
Dimensions: 156 x 234 mm

You may also be interested in...

Effective Modern Coaching
Added to basket
Superteams
Added to basket
£20.00
Hardback
Learning and Development
Added to basket
Organization Development
Added to basket
The Little Book of Big Coaching Models
Added to basket
Managing Change
Added to basket
£46.99
Paperback
5 Conversations
Added to basket
£14.99
Paperback
Gung Ho!
Added to basket
£8.99
Paperback
The Glass Closet
Added to basket
£8.99
Paperback
Managing Difficult People in a Week
Added to basket
Human Resource Management in Context
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.