Your Waterstones card is changing, introducing...
TELL ME MORE
Branded Component Strategies 2012: Ingredient Branding in B2B Markets (Paperback)
  • Branded Component Strategies 2012: Ingredient Branding in B2B Markets (Paperback)
zoom

Branded Component Strategies 2012: Ingredient Branding in B2B Markets (Paperback)

(author)
£57.99
Paperback 224 Pages / Published: 16/12/2011
  • We can order this

Usually despatched within 3 weeks

  • This item has been added to your basket
In the quest for better differentiation of their products, many firms in B2B markets have started to systematically invest in brand building. Stefan Worm analyzes how component supplier brand strength among original equipment manufacturers' (OEMs') customers affects component suppliers' market performance in their relationships with these OEMs. Further, the author determines which management instruments are effective in building, sustaining, and leveraging component supplier brand strength. The analysis relies on data collected from multiple manufacturing industries.

Publisher: Gabler
ISBN: 9783834919199
Number of pages: 224
Weight: 323 g
Dimensions: 210 x 148 x 13 mm
Edition: 2012 ed.

You may also be interested in...

The Sell
Added to basket
£14.99
Paperback
The Sales Bible, New Edition
Added to basket
The 22 Immutable Laws Of Marketing
Added to basket
The Challenger Sale
Added to basket
Selling For Dummies
Added to basket
£16.99
Paperback
Copywriting
Added to basket
£19.99
Paperback
Brand Success
Added to basket
£19.99
Paperback
DotCom Secrets
Added to basket
£11.95
Paperback
Do Purpose
Added to basket
£8.99
Paperback
Contagious
Added to basket
£8.99
Paperback
Marketing For Dummies
Added to basket
Build a Brand in 30 Days
Added to basket
Ogilvy on Advertising in the Digital Age
Added to basket
SPIN (R)-Selling
Added to basket
£20.99
Paperback

Reviews

Please sign in to write a review

Your review has been submitted successfully.