Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, science and shame to persuade consumers to invest if they want to look their best.
Branded Beauty delves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo parlours in Brooklyn, it contains interviews with the people who've made skin their trade. Analyzing the marketing strategies used by those who create and sell beauty products, it visits the labs where researchers seek the key to eternal youth. It compares attitudes to beauty from around the world and examines the rise of organic beauty products. Full of fascinating detail from great names such as Rubinstein and Arden, Revlon, Estee Lauder, L'Oreal and Max Factor, Branded Beauty is the ultimate guide to the current state of the industry and what the future holds for the beauty business.
Publisher: Kogan Page Ltd
Number of pages: 288
Weight: 587 g
Dimensions: 241 x 164 x 21 mm
"Recommended in The Style List by Stylist Magazine" * Stylist *
"A skilled examination of the role of branding in society and provides useful insights into the art of modern marketing." * Legal Strategy Review *