Brand Success: How the World's Top 100 Brands Thrive and Survive (Paperback)
  • Brand Success: How the World's Top 100 Brands Thrive and Survive (Paperback)
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Brand Success: How the World's Top 100 Brands Thrive and Survive (Paperback)

(author)
£21.99
Paperback 304 Pages / Published: 03/05/2011
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Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, Brand Success applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication, to form an effective brand strategy. The result is a comprehensive, entertaining and illuminating book, featuring case studies from global brands such as adidas and Zippo, providing a gallery of some of the world's best-known brands with rare insight into the secret behind their success. With comment from brand managers, psychologists, academics and other experts, Brand Success is a invaluable resource for brand managers, marketers and students alike, to truly understand what makes a brand successful.

Publisher: Kogan Page Ltd
ISBN: 9780749462871
Number of pages: 304
Weight: 335 g
Dimensions: 215 x 140 x 15 mm
Edition: 2nd Revised edition


MEDIA REVIEWS
"Ideal for executives or PR pros who wish to learn about successful brands through practical examples." * PR Week *
"A comprehensive collection of brand success stories that will enable the reader to identify the factors behind these successes." * Publishing News *

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