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Brand Success: How the World's Top 100 Brands Thrive and Survive (Paperback)

Matt Haig (author)

£19.99

Paperback 304 Pages / Published: 03/05/2011

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Synopsis Author

Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, author Matt Haig applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication. The result is a comprehensive, entertaining and illuminating collection. From Adidas to Zippo, we're guided through a gallery of some of the world's best-known names and given a rare insight into the secret of their success. With comments from brand managers, psychologists, academics and other experts, Brand Success is a great resource for brand managers, marketers and students. For the rest of us, it's simply a great read.

Publisher: Kogan Page Ltd
ISBN: 9780749462871
Number of pages: 304
Weight: 335 g
Dimensions: 215 x 140 x 15 mm
Edition: 2nd Revised edition

MEDIA REVIEWS

"Valuable as a way to get a wide-ranging ... understanding of the why and what of the best of the best." - Brandchannel.com

"[E]ntertaining, higly readable." - "Chicago Sun Times"

"Valuable as a way to get a wide-ranging ... understanding of the why and what of the best of the best." - Brandchannel.com

"[E]ntertaining, higly readable." - Chicago Sun Times

."..offer[s] a penetrating look into what makes the world's top brands flourish...teeming with examples that are presented in very readable language. ..."Brand Success" is a signature description and analysis of the road to establishing product differentiation and brand equity... "Summing Up" Highly recommended. All readers, especially upper-division undergraduate and graduate business students, researchers, and practitioners. - CHOICE Magazine
"[E]ntertaining, higly readable." -Chicago Sun Times
..".offer[s] a penetrating look into what makes the world's top brands flourish teeming with examples that are presented in very readable language. "Brand Success" is a signature description and analysis of the road to establishing product differentiation and brand equity "Summing Up" Highly recommended. All readers, especially upper-division undergraduate and graduate business students, researchers, and practitioners. - CHOICE Magazine"
Ideal for executives or PR pros who wish to learn about successful brands through practical examples. - PR Week
"Comments from brand leaders, psychologists and more discuss the underlying influences of brand success efforts, offering students and business readers a strong resource packed with insights into what makes a brand name winning. Highly recommended for any collections strong in business analysis." - Midwest Book Review"
"Ideal for executives or PR pros who wish to learn about successful brands through practical examples." - PR Week

"Comments from brand leaders, psychologists and more discuss the underlying influences of brand success efforts, offering students and business readers a strong resource packed with insights into what makes a brand name winning. Highly recommended for any collections strong in business analysis." - Midwest Book Review

"[E]ntertaining, higly readable." - Chicago Sun Times

..".offer[s] a penetrating look into what makes the world's top brands flourish...teeming with examples that are presented in very readable language. ...Brand Success is a signature description and analysis of the road to establishing product differentiation and brand equity... Summing Up Highly recommended. All readers, especially upper-division undergraduate and graduate business students, researchers, and practitioners. - CHOICE Magazine
"Valuable as a way to get a wide-ranging understanding of the why and what of the best of the best." - Brandchannel.com

Matt Haig

An author who blurs the lines between genres, blending fantasy, myth and science fiction to create some of the most inventive and enduringly popular contemporary fiction, Matt Haig is also amongst Waterstones bookseller’s favourite authors. His novels include How to Stop Time, The Radleys and The Humans as well as children’s books including A Boy Called Christmas and The Girl Who Saved Christmas. He is also the author of the Sunday Times bestseller and Waterstones non-fiction Book of the Month, Reasons to Stay Alive and the follow up, Notes on a Nervous Planet.