Brand Success: How the World's Top 100 Brands Thrive and Survive (Paperback)
  • Brand Success: How the World's Top 100 Brands Thrive and Survive (Paperback)
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Brand Success: How the World's Top 100 Brands Thrive and Survive (Paperback)

(author)
£19.99
Paperback 304 Pages / Published: 03/05/2011
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Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, author Matt Haig applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication. The result is a comprehensive, entertaining and illuminating collection. From Adidas to Zippo, we're guided through a gallery of some of the world's best-known names and given a rare insight into the secret of their success. With comments from brand managers, psychologists, academics and other experts, Brand Success is a great resource for brand managers, marketers and students. For the rest of us, it's simply a great read.

Publisher: Kogan Page Ltd
ISBN: 9780749462871
Number of pages: 304
Weight: 335 g
Dimensions: 215 x 140 x 15 mm
Edition: 2nd Revised edition


MEDIA REVIEWS

"Valuable as a way to get a wide-ranging ... understanding of the why and what of the best of the best." - Brandchannel.com


"[E]ntertaining, higly readable." - "Chicago Sun Times"


"[E]ntertaining, higly readable." - "Chicago Sun Times"


"Valuable as a way to get a wide-ranging ... understanding of the why and what of the best of the best." - Brandchannel.com


"[E]ntertaining, higly readable." - Chicago Sun Times

."..offer[s] a penetrating look into what makes the world's top brands flourish...teeming with examples that are presented in very readable language. ..."Brand Success" is a signature description and analysis of the road to establishing product differentiation and brand equity... "Summing Up" Highly recommended. All readers, especially upper-division undergraduate and graduate business students, researchers, and practitioners. - CHOICE Magazine
"[E]ntertaining, higly readable." -Chicago Sun Times
..".offer[s] a penetrating look into what makes the world's top brands flourish teeming with examples that are presented in very readable language. "Brand Success" is a signature description and analysis of the road to establishing product differentiation and brand equity "Summing Up" Highly recommended. All readers, especially upper-division undergraduate and graduate business students, researchers, and practitioners. - CHOICE Magazine"
Ideal for executives or PR pros who wish to learn about successful brands through practical examples. - PR Week
"Comments from brand leaders, psychologists and more discuss the underlying influences of brand success efforts, offering students and business readers a strong resource packed with insights into what makes a brand name winning. Highly recommended for any collections strong in business analysis." - Midwest Book Review"
"Ideal for executives or PR pros who wish to learn about successful brands through practical examples." - PR Week

"Comments from brand leaders, psychologists and more discuss the underlying influences of brand success efforts, offering students and business readers a strong resource packed with insights into what makes a brand name winning. Highly recommended for any collections strong in business analysis." - Midwest Book Review


"[E]ntertaining, higly readable." - Chicago Sun Times

..".offer[s] a penetrating look into what makes the world's top brands flourish...teeming with examples that are presented in very readable language. ...Brand Success is a signature description and analysis of the road to establishing product differentiation and brand equity... Summing Up Highly recommended. All readers, especially upper-division undergraduate and graduate business students, researchers, and practitioners. - CHOICE Magazine
"Valuable as a way to get a wide-ranging understanding of the why and what of the best of the best." - Brandchannel.com

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