Brand Packaging: The Permanent Medium (Paperback)Julien Behaeghel (author)
Paperback Published: 01/06/1991
- Not available
Packaging as a means not only of protecting, transporting and storing a product, but as a means of communication in the sales mechanism of modern goods is the thesis of this publication. The argument proposed is that a consistent, well-designed package requires that the material be carefully chosen according to economical, technical and distribution demands and that the design attracts and persuades the greatest number of consumers. At the same time, the book argues that it is recognised that products and packaging are increasingly influenced by external psycho-sociological trends such as ecology, social status and fashion. The analysis throughout the book focuses on the functions of packaging - for example as a marketing tool and as a communication mechanism. The development of a packaging strategy is followed through from the initial collection and analysis of information to creative work, testing and production. The book is intended for the use of product designers, brand managers, art directors and also for design students.
Publisher: Phaidon Press Ltd
Dimensions: 210 x 297 mm
You may also be interested in...
Please sign in to write a review
Simply reserve online and pay at the counter when you collect. Available in shop from just two hours, subject to availability.
Thank you for your reservation
Your order is now being processed and we have sent a confirmation email to you at
When will my order be ready to collect?
Following the initial email, you will be contacted by the shop to confirm that your item is available for collection.
Call us on or send us an email at
Unfortunately there has been a problem with your order
Please try again or alternatively you can contact your chosen shop on or send us an email at