Brand NFL: Making and Selling America's Favorite Sport (Hardback)Michael Oriard (author)
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Publisher: The University of North Carolina Press
--Sally Jenkins, sports columnist, "The Washington Post"
Only an offensive center could have written this book! Michael Oriard is detailed, conscientious, and accurate. This is the most comprehensive document of NFL growth I have seen.
Enlightening and well researched. With his casual humor and refreshing lack of academic-speak, Oriard has fashioned a riveting examination of how a violent sport has become a staggering mainstream American success.
Detailed, compelling, and strangely fascinating. . . . This book's signal contribution to our understanding of leisure, culture, and sport in America makes it highly recommended.
--"Library Journal", starred review
Oriard, a former pro player and current professor, makes the epic tale of the NFLA AE'A a A a A AcentsA AE'A AcentsA AcentsAcentsa A-A A A a A A-A AE'A AcentsA AcentsAcentsa A-A A3/4A a A Acentss touchdown drive from tainted image to powerhouse brand as intensely exciting as a Sunday game on a highlight reel.
--Robert Lipsyte, contributing writer,
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