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Brand NFL: Making and Selling America's Favorite Sport (Hardback)
  • Brand NFL: Making and Selling America's Favorite Sport (Hardback)
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Brand NFL: Making and Selling America's Favorite Sport (Hardback)

(author)
£37.80
Hardback Published: 03/09/2007
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Professional football today is a $6 billion sports entertainment industry. In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in American life. At the heart of this story is a question with no simple answer: has the extraordinary commercializing and "branding" of NFL football since the late 1980s ironically weakened the cultural power of a sport whose appeal for more than a century was fundamentally noncommercial?

Publisher: The University of North Carolina Press
ISBN: 9780807885864


MEDIA REVIEWS
"Brand NFL" is the definitive account of America's most compelling sport.

--Sally Jenkins, sports columnist, "The Washington Post"


Only an offensive center could have written this book! Michael Oriard is detailed, conscientious, and accurate. This is the most comprehensive document of NFL growth I have seen.

--Bill Curry


Enlightening and well researched. With his casual humor and refreshing lack of academic-speak, Oriard has fashioned a riveting examination of how a violent sport has become a staggering mainstream American success.

--"Publishers Weekly"


Detailed, compelling, and strangely fascinating. . . . This book's signal contribution to our understanding of leisure, culture, and sport in America makes it highly recommended.

--"Library Journal", starred review


Oriard, a former pro player and current professor, makes the epic tale of the NFLA AE'A a A a A AcentsA AE'A AcentsA AcentsAcentsa A-A A A a A A-A AE'A AcentsA AcentsAcentsa A-A A3/4A a A Acentss touchdown drive from tainted image to powerhouse brand as intensely exciting as a Sunday game on a highlight reel.

--Robert Lipsyte, contributing writer,

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