The Testaments out now
Brand New (Paperback)
  • Brand New (Paperback)
zoom

Brand New (Paperback)

(editor)
£19.95
Paperback 240 Pages / Published: 30/09/2002
  • We can order this

Usually dispatched within 1 week

  • This item has been added to your basket
Originally published to coincide with a major V&A exhibition, "Brand New" takes a look at contemporary consumer culture and the proliferation of brand identities which affect all our daily lives at the beginning of the 21st century. Ranging across fashion, design and media, "Brand New" sets out some provocative debates about brands, design and consuming habits. Five key sections look at: the economics and business of branding; personal and social identities in a global, commodified world; the shopping experience from mall to website and the ethical and social questions for both brand and consumer. 20 short features complement the main text, presenting snapshots of retail, branding and consumer behaviour from around the world. Critics, historians, anthropologists, sociologists, designers as well as voices from the business world offer a range of opinions on topics as diverse as shopping in China, fakes and counterfeiting, and the branding of personality. It is aimed at students and observers of modern culture and should appeal to anyone who shops as well as those with an interest in advertising, product design and fashion.

Publisher: V & A Publishing
ISBN: 9781851773244
Number of pages: 240
Weight: 1280 g
Dimensions: 287 x 250 x 16 mm
Edition: New edition

You may also be interested in...

Christian Dior
Added to basket
£40.00
Hardback
Dior
Added to basket
£30.00
Hardback
From A to Biba
Added to basket
Shocking Life
Added to basket
£9.99
Paperback
Alexander McQueen
Added to basket
£45.00
Hardback
Frida Kahlo
Added to basket
£35.00
Hardback
Quant by Quant
Added to basket
£9.99
Paperback
Videogames
Added to basket
£25.00
Paperback
V&A Red Pocket Diary 2020
Added to basket
David Bowie Is
Added to basket
The Cast Courts
Added to basket
£9.99
Paperback
Winnie-The-Pooh
Added to basket
Tim Walker
Added to basket
£30.00
Hardback
V&A Gallery of Fashion
Added to basket
Mary Quant
Added to basket
£30.00
Hardback

Please sign in to write a review

Your review has been submitted successfully.