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Brand Media Strategy: Integrated Communications Planning in a Digital Era (Hardback)Antony Young (author)
Hardback Published: 02/02/2011
- Not available
Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results.
Publisher: Palgrave Macmillan
Weight: 428 g
Dimensions: 234 x 156 x 23 mm
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