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Brand Media Strategy: Integrated Communications Planning in a Digital Era (Hardback)
  • Brand Media Strategy: Integrated Communications Planning in a Digital Era (Hardback)
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Brand Media Strategy: Integrated Communications Planning in a Digital Era (Hardback)

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£21.99
Hardback Published: 02/02/2011
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Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results.

Publisher: Palgrave Macmillan
ISBN: 9780230104747
Weight: 428 g
Dimensions: 234 x 156 x 23 mm

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