Brand Managers' Perception of Their Market Environment & Implications for Strategic Branding Issues & Strategies: Empirical Evidence from UK Brand Managers - Working Paper S. 2003-19 (Paperback)Oktemcil Mehmet (author)
Paperback 44 Pages / Published: 01/02/2004
- Not available
Publisher: University of Birmingham
Number of pages: 44
Dimensions: 29 x 4 mm
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