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Brand Managers' Perception of Their Market Environment & Implications for Strategic Branding Issues & Strategies: Empirical Evidence from UK Brand Managers - Working Paper S. 2003-19 (Paperback)
  • Brand Managers' Perception of Their Market Environment & Implications for Strategic Branding Issues & Strategies: Empirical Evidence from UK Brand Managers - Working Paper S. 2003-19 (Paperback)
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Brand Managers' Perception of Their Market Environment & Implications for Strategic Branding Issues & Strategies: Empirical Evidence from UK Brand Managers - Working Paper S. 2003-19 (Paperback)

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£8.00
Paperback 44 Pages / Published: 01/02/2004
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Publisher: University of Birmingham
ISBN: 9780704424449
Number of pages: 44
Dimensions: 29 x 4 mm

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