Visit our Christmas Gift Finder
Click & Collect from 2 Hours*
Free Delivery to UK Shops
Free UK Standard Delivery On all orders £20 and over Free Delivery to UK Shops Local shops and expert booksellers nationwide Free Click & Collect to UK shops From 2 hours of your order*
Brand Management: Research, Theory and Practice (Hardback)
  • Brand Management: Research, Theory and Practice (Hardback)
zoom

Brand Management: Research, Theory and Practice (Hardback)

(author), (author), (author)
£105.00
Hardback 288 Pages / Published: 22/12/2008
  • Not available

This product is currently unavailable

This product is currently unavailable.

  • This item has been added to your basket
For over two decades, it has been argued that the brand is an important value creator and should therefore be a top management priority. However, the definition of what a brand is remains elusive. This comprehensive textbook presents the reader with an exhaustive analysis of the scientific and paradigmatic approaches to the nature of brand as it has developed over the last twenty years. Taking a multi-disciplinary approach and offering an exhaustive analysis of brand research literature, it delivers a thorough understanding of the managerial implications of these different approaches to the management of the brand. Brand Mangement: Research, Theory and Practice fills a gap in the market, providing an understanding of how the nature of brand and the idea of the consumer differ in these approaches and offers in-depth insight into the opening question of almost every brand management course: "What is a brand?"

Publisher: Taylor & Francis Ltd
ISBN: 9780415443265
Number of pages: 288
Weight: 566 g
Dimensions: 234 x 156 mm

You may also be interested in...

Web Marketing All-in-One For Dummies
Added to basket
The Challenger Sale
Added to basket
The Sell
Added to basket
£14.99
Paperback
Building Strong Brands
Added to basket
The Sales Bible, New Edition
Added to basket
Contagious
Added to basket
£9.99
Paperback
Growth Hacker Marketing
Added to basket
How to Sell
Added to basket
£12.99
Paperback
How Brands Grow
Added to basket
£24.99
Hardback
FT Essential Guide to Business Writing
Added to basket
Selling
Added to basket
DK
£5.99
Paperback
Marketing For Dummies
Added to basket
Hegarty on Creativity
Added to basket
Selling to Win
Added to basket
£14.99
Paperback

Please sign in to write a review

Your review has been submitted successfully.